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Doing What you Love.. And Loving What You Do

We love helping people. Always have. We are discovering that here at Neteyecon it is possible to make money, support a growing business AND continue to do what it is we’ve always taken great pride in –...

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Chugging along – the Long End game

As Heelatch (our now former brand name) neared its 5 month anniversary, there was no doubt my partner at the time and I thought we’d be a little bit further ahead – in many respects; sales, new clients...

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SEO for Dummies – an Intro

photo credit to apotential.wordpress.com A little bit about search engine ranking anyone? Before we go any further, the main thing about search engine ranking is this? PATIENCE! For a website to start...

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My Business Doesn’t Need a Website

photo credit to fbfnetwork.com We here this all the time (although less and less since this originally posted in 2009) from people who run their own business. “I have my clients”, “I’m not looking for...

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Building Your Brand from the Bottom Up

Thus far, Neteyecon (nee Heelatch in 2009) has worked primarily with small and medium sized businesses and helped them with marketing materials, website design and development, ecommerce and graphic...

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5 Signs Your Logo Needs Redesigning

So now that things have got a bit more serious and as your business grows, it’s time to think about how you look in the eyes of others. The logo you have is likely to have been based on the hopes and...

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A/B Testing is a Must

Say you are running PPC campaigns and the numbers are not good (because you are keeping track right??). You then decide to create another landing page design and replace the old one without knowing...

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Keeping it Real

This post was originally written back in 2009, and applies just as much today as it ever did. Carpe Diem! There is no time better than right now for individuals and small businesses to make names for...

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Late to Bed and Early to rise

Never has work been so much fun! It’s 2:10am and I’m compelled to tell you all this…crazy. My partner and I have been putting the final touches on the new Ste-Anne-De-Bellevue Rugby Club site for the...

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Book Review: Brand New World by Max Lenderman

A few weeks ago, I wrote about having attended The Art of Marketing Conference here in Montreal in late September, an event at which Max Lenderman was a speaker. Upon learning I’d secured tickets to...

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Local Merchants Miss Opportunity to Impress

It was a chilly Halloween. So much so that we decided to take our little Giraffe and Tiger to the Faubourg de L’Ile, in Pincourt, Quebec to go trick or treating at an organized 3-5pm event where...

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How to Rank and Monetize Restricted Content

This is a guest post by CT Moore. When Rupert Murdoch shut Google out of its newspaper, the Times alone lost 90% of readers. But what if I told you that Murdoch didn?t have to lock Google out to erect...

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Book Review: The Long Tail by Chris Anderson

For those who have been living under a rock for the past 4 or 5 years, perhaps you are unfamiliar with this book and author. The Long Tail by Chris Anderson (editor of Wired Magazine and Founder of...

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Focus and The Art of Collaboration

There is no such thing as a perfect client. And, as much as you might like to think so, a perfect designer/consultant/idea/friend/parent doesn’t exist either. If after reading that statement you’re...

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Social Media Breakfast Holiday Party Recap 2010

This post will also appear on the socialmediabreakfast.com blog. A new site is being launched in there in the next couple of days, thus the group’s founder Bryan Person has asked we refrain from...

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Book Review: The 4 Hour Work Week by Tim Ferriss

I must have spent almost 2 hours just tonite procrastinating and being busy checking email and LinkedIn and a myriad of other sites (no Facebook funnily enough…yet – I probably will midway thru this...

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What the Hell does API Mean?

Thankfully, I’m well aware of what the acronym in the title stands for. Surprisingly, it takes me a good 4-5 seconds each time I’m forced to recall what it means/stands for. I’m sure a lot of people...

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Event Review: Ignite Montreal #ignitemtl 2011

My brother and I made our way out to Il Motore and the 2nd installment over 2 years of Ignite Montreal, an event which takes place in conjunction with Global Ignite Week. We’d done so on an equally...

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Book Review: Ctrl Alt Delete by Mitch Joel

This post has been a long time coming. Since Heelatch transitioned to operations under our new brand name Neteyecon, and for quite a bit of time before that (several years in fact) we have been VERY...

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Book Review: So Good They Can’t Ignore You by Cal Newport

There is a lot in this book you’d be a fool to argue. The author’s selective nature when it comes to real life case studies always seemed to favour his already fashioned viewpoint, but who am I to say...

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